Partner-Led. Boutique by Choice.
We work selectively to ensure senior involvement, focus, and depth — prioritizing clarity, realism, and lasting impact over scale or volume.
Frontlinerz is a partner-led boutique strategy and advisory firm working alongside founders, boards, and executive teams across Lebanon, the GCC, Türkiye, and select emerging markets.
We combine strategic rigor, financial truth, and practical execution insight — delivered with calm judgment and clarity.
Boutique by choice.
Lasting Impact
To bring clarity, trust, and momentum to leaders by offering honest, practical support — built on real understanding, not pre-packaged solutions.
Sustainable Performance
To work alongside our clients in simplifying complexity, strengthening decisions, and supporting performance — through hands-on involvement, financial discipline, and solutions that are practical and grounded in real business conditions.
Trusted Partner
To be a trusted advisor for serious leaders across Lebanon and the GCC — known for our clarity, integrity, and commitment to serving with purpose and care.
We are a boutique, partner-led firm that works selectively with leaders to drive meaningful transformation.
We combine strategic thinking, financial discipline, and hands-on support — offering a mature, grounded approach focused on clarity, trust, and outcomes that are built to work, not just to be presented.
About the Founders & Team
FRONTLINERZ was founded in 2024 by Ragheed Kanj and Rony Yazbeck, bringing together complementary expertise across strategy, commercial growth, and financial governance.
Ragheed Kanj
Business Strategy & Growth Execution
Ragheed is a business development professional and entrepreneur with 25+ years of experience across FMCG, consumer goods, and entrepreneurial ventures in the GCC, Türkiye, and the Levant.
He has led market expansion, built and scaled businesses, and managed full P&L responsibility across regional markets — consistently delivering growth in both multinational and entrepreneurial environments.
He focuses on turning strategy into practical, revenue-driven outcomes, leading engagements end-to-end with clarity, momentum, and a strong connection to real business conditions.
Rony Yazbeck
Financial Strategy, Governance & Risk
Rony is a seasoned finance executive with over 20 years of experience across audit, treasury, private equity, and corporate finance, including his background with Deloitte.
He has managed multimillion-dollar operations and led cross-functional teams, with a focus on strengthening financial discipline, improving performance, and driving cost efficiency and profitability.
CPA certified, he supports engagements through financial structuring, performance management, and ensuring alignment with profitability, compliance, and long-term sustainability.
Our Team
Our founders are supported by a team of senior professionals with Big Four, banking, HR, and operations backgrounds.
We work across the following areas:
We have contributed to initiatives including organizational restructuring, ERP/CRM rollouts, compliance frameworks, and large-scale transformation programs across the region.
At FRONTLINERZ, the approach is simple: focus on what matters, structure the work properly, and deliver with discipline. The objective is clarity — ensuring every engagement leads to tangible, measurable outcomes.
Our Values
Integrity
Say what is true, not what is convenient. Always.
Clarity
Simplify before we optimize. Complexity is the enemy of execution.
Service
Put client outcomes first. Full stop.
Excellence
Excellence without complexity. Rigor without noise.